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Five Minute Ads
Free tool

Facebook Ad Cost Calculator

Enter your budget and a few assumptions to estimate how many people you can reach, how many clicks and results you might get, and what it actually costs. No sign-up and no email, and everything runs in your browser.

Typical range: $8 to $15.

Typical range: 0.9% to 2%.

Share of clicks that become a lead or sale.

Estimated impressions / mo
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Estimated clicks / mo
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Estimated results / mo
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Five Minute Ads fee (20% of spend)
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No subscription, so you only pay this on what you spend.

Estimates are illustrative. Real costs vary by industry, audience, creative, season, and competition. Use this to plan a starting budget, not to guarantee outcomes.

How much do Facebook ads cost in 2026?

Facebook ads do not have a set price. You choose the budget, and Meta charges based on an auction. The number that actually matters is cost per result, meaning how much you pay for a click, a lead, or a sale. Two things drive it: how efficiently you reach the right audience (CPM) and how compelling your ad and landing page are (CTR and conversion rate). The calculator above turns those into a realistic monthly picture.

Turn the estimate into a live ad

Once you know your budget, you can launch a properly structured ad in minutes without touching Meta Ads Manager. Five Minute Ads builds the whole campaign from one form, shows a live preview and a real audience estimate, and caps spend against a prepaid wallet.

Launch an ad free Boost post vs real ad

Questions, answered

How much do Facebook ads cost?

There is no fixed price, because you set the budget. What matters is cost per result. Typical CPMs (cost per 1,000 impressions) run roughly $8 to $15 and CPCs (cost per click) roughly $0.50 to $2.00, depending on your industry, audience, and creative. Use the calculator above to turn your budget into an estimate of reach, clicks, and results.

What is a good budget for Facebook ads for a small business?

Many small businesses start at $5 to $20 per day. The right budget is one you can sustain long enough to gather data, say a few hundred results, and then scale what works. Start small, learn, and put more behind the winners.

Does Five Minute Ads charge to run ads?

Five Minute Ads has no subscription. You pay Meta directly for ad spend and a 20% platform fee only on what you actually spend. On a $500 monthly ad budget that is about $100 in fees, usually far less than a fixed monthly subscription.