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Guides by industry

Facebook ads for your kind of business

The right ad looks different for a restaurant than for a nonprofit or an online store. Pick what you do for a plain-language guide on who to reach, what to say, and how to get more customers, all without touching Ads Manager.

Facebook ads for restaurants

Fill tables and drive online orders.

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Facebook ads for gyms & fitness studios

Book trials and sign up new members.

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Facebook ads for salons & barbershops

Fill the appointment book.

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Facebook ads for dental practices

Book new-patient appointments.

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Facebook ads for plumbers & home services

Generate service calls and quote requests.

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Facebook ads for real estate agents

Generate buyer and seller leads.

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Facebook ads for coffee shops & cafés

Drive foot traffic and loyalty sign-ups.

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Facebook ads for ecommerce stores

Drive product page visits and sales.

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Facebook ads for law firms

Generate consultations and case inquiries.

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Facebook ads for chiropractors & wellness clinics

Fill the schedule with new patients.

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Facebook ads for photographers

Book more sessions and events.

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Facebook ads for landscapers & lawn care

Win quote requests and seasonal contracts.

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Facebook ads for auto repair shops

Book service appointments.

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Facebook ads for boutiques & local retail

Drive foot traffic and online sales.

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Facebook ads for nonprofits & charities

Reach donors, volunteers, and supporters.

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Facebook ads for events & festivals

Sell tickets and fill seats.

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Facebook ads for musicians & bands

Sell show tickets and grow a fanbase.

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Facebook ads for coaches & consultants

Book discovery calls and fill programs.

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Facebook ads for roofers & roofing companies

Generate inspection and estimate requests.

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Facebook ads for hvac companies

Book service calls and system-replacement estimates.

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Facebook ads for electricians

Win service calls and project quotes.

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Facebook ads for cleaning services

Book recurring home and office cleanings.

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Facebook ads for moving companies

Book moves and win quote requests.

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Facebook ads for pest control companies

Book inspections and recurring treatment plans.

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Facebook ads for painters

Win estimates for interior and exterior jobs.

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Facebook ads for pet groomers

Fill the appointment book with regulars.

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Facebook ads for veterinary clinics

Bring in new-client appointments.

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Facebook ads for daycares & preschools

Fill enrollment and build the waitlist.

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Facebook ads for tutors & test prep

Book assessments and fill sessions.

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Facebook ads for med spas & aesthetics

Book consultations and fill treatment calendars.

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Facebook ads for tattoo studios

Book consultations and fill artist calendars.

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Facebook ads for food trucks

Drive lines at each stop and win catering gigs.

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Facebook ads for breweries & taprooms

Drive taproom visits and event turnout.

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Facebook ads for bakeries & cake shops

Drive daily foot traffic and custom-order requests.

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Facebook ads for florists

Drive orders for occasions and win event work.

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Facebook ads for wedding venues & planners

Book tours and lock in event dates.

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Facebook ads for churches & faith communities

Welcome new visitors and grow attendance.

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Facebook ads for dance studios

Fill class enrollment and trial lessons.

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Facebook ads for martial arts schools

Book trial classes and grow memberships.

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Facebook ads for insurance agents

Generate quote requests and policy reviews.

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Facebook ads for accountants & bookkeepers

Win tax clients and monthly bookkeeping retainers.

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Facebook ads for therapists & counselors

Fill the caseload with right-fit clients.

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Facebook ads for hotels, inns & b&bs

Drive direct bookings.

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Facebook ads for driving schools

Enroll new students.

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Don’t see your industry?

The steps are the same for any business or organization: pick who to reach, add one photo or video, and go live. You can launch your first ad in minutes.