Facebook and Instagram are where your customers already spend hours a day. For roofers & roofing companies, a well-targeted ad is one of the most measurable and lowest-risk ways to generate inspection and estimate requests, and it is far more reliable than hoping the right people wander past. Here is how to do it without becoming a full-time media buyer.
Set the goal first
The point of your ad is to generate inspection and estimate requests, and everything else (the creative, the audience, the budget) serves that goal. Pick a matching objective such as traffic, leads, or engagement rather than defaulting to a boosted post that only chases likes. Our guide to Boost Post vs Facebook Ads explains why that matters.
Who to target
A strong starting audience for a roofing company is homeowners in your service area, especially in older neighborhoods and after storms. From there you can refine by country, age, gender, and audience size. Five Minute Ads shows a live estimate of how many people your targeting reaches as you set it, so you can widen or tighten before you spend.
Three creative tips that work for roofers & roofing companies
- Run storm-response ads within days of hail or high winds, when homeowners are actively worried about damage.
- Show your crew on a real local roof, because proof you work in their town beats any stock photo.
- Offer a free inspection as the call to action and send clicks to a short form that asks only for name, address, and phone.
An example ad for a roofing company
Here is what a complete first ad looks like for a roofing company, written the way it would appear in the feed. Swap in your own name, offer, and neighborhood and it is ready to run.
Primary text
Blue Ridge Roofing has replaced roofs in Simpsonville and Five Forks since 2011. If your shingles are lifting or the roof is past 20 years old, we will inspect it free, photograph what we find, and hand you a written quote with no pressure.
Headline
Free roof inspection, Greenville homes
- Budget
- $20/day for 14 days ($280 total)
- What to expect
- Inspection requests arrive in ones and twos at first, with a few phone taps. Check whether the addresses sit in the neighborhoods you targeted; if they are scattered, tighten the radius.
Mistakes roofers & roofing companies make with Facebook ads
- Launching the storm ad three days after the hail. Every roofer in the county is bidding for the same homeowners that week, so keep the ad drafted and turn it on the morning after.
- Using a drone shot of a finished roof as the creative. Every finished roof looks the same; a crew on a ladder with your truck in the driveway proves you are local and real.
- Asking for roof type, square footage, and insurance carrier on the form. Name, phone, and street are enough to book an inspection.
Launch it in minutes, without Ads Manager
You do not need to learn Meta Ads Manager to run this ad. With Five Minute Ads you connect Meta once, fill in a single form (objective, budget, audience, and one image or video), preview it live, and go live. A prepaid wallet and hard spend caps mean a campaign can never overrun, there is no subscription, and you only pay when your ads run. Start free and launch your first ad today.
Frequently asked questions
Is it worth advertising when there has not been a storm?
Yes, and it is cheaper. Aged roofs and curling shingles happen year-round, and in a quiet month far fewer roofers are bidding for the same homeowners. A free inspection ad aimed at subdivisions built 20 to 25 years ago fills the calendar without waiting for hail.
Can I mention insurance claims in a roofing ad?
You can say you work with insurance claims and help document damage, which homeowners want to hear. Avoid promising a "free roof" or that a claim will be approved, since those lines draw complaints and get flagged. Keep it to "we handle the paperwork with your adjuster."
Should I target the whole metro or specific neighborhoods?
Specific neighborhoods, chosen by roof age. Subdivisions from the late 1990s and early 2000s are hitting replacement time, and a tight radius around them beats spraying the county. Layer on homeowner signals where Meta offers them to skip the apartment blocks.
Guides for other industries
Run a different kind of business or organization? These walk through the same playbook for other trades.